Holiday Baking with Safeway Gift Basket Giveaway – #SafewayChefAssistant

By Jennifer-admin
In Food Finds
December 9, 2012


One of my favorite things to do this time of year is holiday baking. I have the fondest memories of standing in a chair beside my mother when I was little, and creating cookie masterpieces to give to friends. My mom’s cookies were the best…seriously. My daughter and I spent many December days doing the same thing. Oh how I miss those days!

I did, however, have a little baking time of my own thanks to Safeway, who sent me a fabulous basket full of goodies to get creative with! I have to admit that I didn’t even know that some of these items existed for the home baker – such as the Betty Crocker Fondant Toppers, Duncan Hines Frosting Creations (and mix-ins) and more. Oh here, let me show you!

This is the basket I received (Newman wasn’t included, but he is incredibly nosy and had to be involved):
baking supplies

It was fun pulling each item out – the ideas started coming to me immediately.  Here is another photo, unobstructed by Newman:

baking goods, cake mixes,fondant shapes

Before I do a “show and tell” with you on my baking fun, I want to tell you about a really neat app from Safeway. The Safeway Chef Assistant app has holiday recipes and tips, a baking timer, and a really fun “Virtual Cupcake Decorator” which lets you and your children decorate a virtual cupcake. After the perfect cupcake has been created, you can email it or even share it on Facebook and Twitter! Make sure you follow the #SafewayChefAssistant hashtag on Twitter for more fun ideas.

Safeway Chef Assistant App, virtual cupcake decorating apps

I first decided to bake Red Velvet Cupcakes. I am crazy about Red Velvet, so this seemed like a good place to start. Plus I had plans to use the red fondant shapes. I was fascinated by the Red Velvet mix, as it also contained a frosting pouch (which I haven’t seen before). Everything that I needed was in the box, including a plastic pastry bag for filling and frosting the cupcakes!

red velvet cupcake mix


red velvet frosting,pastry bag

After the cupcakes were done, I mixed the frosting per the directions, filled the pastry bag and poked the tip of the bag into each cupcake and gave a gentle squeeze.  I then used the frosting in the bag to frost the Red Velvet Cupcakes.  I may have added a bit too much water (or maybe I just need more practice), as the swirls I made didn’t quite stand up the way the should have.  No  problem though, I decided to use little fondant shapes on top of the cupcakes anyway.

pre-made fondant,betty crocker fondant

The fondant was really neat and easy.  I have always wanted to play with it, and the possibilities are endless really.  I wouldn’t even begin to know how to make it from scratch, so it was a relief to find it in three little tubs with the primary colors.  To use the fondant, I simply microwaved it on a plate for a few seconds, then rolled out.  Also in the box were teeny cookie cutters, which I used to make the shapes. Voila!

red velvet cupcake

Oh my goodness – these cupcakes were amazing!  They were so moist and full of flavor. I would never have known that they weren’t from scratch, if I hadn’t baked them myself.

Next I made the Reese’s Puffs muffins.  They were really easy to make and again, everything was included in the package, including the yummy crumbles that I sprinkled on top before baking.  These were a big hit with my family.

reese's puffs muffin mix

reese's puffs muffins

Last but not least, I decided to try something completely different (out of the box, if you will!).  I used the Pillsbury Moist Supreme Yellow Cake mix and made two round cakes.  I then used the Duncan Hines Cinnamon Roll frosting mix-in, and blended it into the tub of Duncan Hines Frosting Creations.  I just have to say what a clever idea this is – I love the idea of mixing in different flavors to put a twist on an ordinary cake.  I was curious to see what other flavors are available and there are so many.  Baking will never be the same!  With Duncan Hines Frosting Creations mix-in flavors such as Cotton Candy, White Chocolate Raspberry, Mocha, Strawberry Shortcake and even Bubble Gum, how can a person not be creative? There are plenty of other flavors too (and recipe ideas on the Duncan Hines website)!  Right now they have a few Limited Edition seasonal flavors that I am dying to try – Pumpkin Spice, Gingerbread, Peppermint Stick and Apple Pie.  Oh my.

Duncan Hines frosting mix ins, frosting creations

*Photo source: Duncan Hines

Sorry – I got sidetracked.  Back to my recipe!  I mixed the cake batter according to the directions, poured in two greased cake pans and baked them.  While they were baking, I made my Cinnamon Roll frosting.

duncan hines frosting mix-ins,cinnamon roll frosting

round cake pans

I frosted the cake, sprinkled lightly with a little more cinnamon (just for looks), and topped with two cinnamon sticks.  This cake was incredibly good – it was super moist and the frosting was amazing. It tasted just like a cinnamon roll!  I could not stop eating this cake (in fact, I ate so much of it, I didn’t want my dinner. Shame on me).  I would feel proud to take this cake to any event!

cinnamon roll cake

My kitchen smelled delightful for three days in a row, as I baked my little heart out.  Safeway has all of the above products, to help you through the holidays (and any time really).   With all of these flavor combinations, my family will never be bored!

Safeway has a Pinterest page with oodles of holiday ideas and delicious, including holiday meals, baking, sides, drink pairings and of course, dessert. You will also want to follow Safeway on Facebook and @Safeway on Twitter, as there is there is a “Pin to Win” Sweeps coming up soon from Safeway!

How would you like to win all of the baking products that I received?  Enter below!


One (1) winner will receive a Holiday Baking Gift Basket from Safeway (like the one shown above!)!

Open to US residents. Giveaway ends 12/17.

a Rafflecopter giveaway

*I received the above gift basket from Safeway/DEI Worldwide, free of charge, to bake holiday goodies and share with my readers.

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About Has 2664 Posts

Jennifer Regan is the owner/editor-in-chief of Eighty MPH Mom, a family-friendly blog. She is active in Brand Ambassadorships and campaigns, and is active in social media, helping brands promote!

167 Responses to “Holiday Baking with Safeway Gift Basket Giveaway – #SafewayChefAssistant”

  1. Sharon Schoepe says:

    I would love to try the Strawberry Shortcake.

  2. ellen beck says:

    The gingerbread frosting looks like it would be interesting to try on a gingerbread cake!(or cupcakes)

  3. Peggy Bolling says:

    Oh I loved to try the cimmanima(cinnamon) roll flavor hehehehehe

  4. Rochelle says:

    Mmm, White Chocolate Raspberry sound delicious. So many things I could make with this. Thanks!

  5. D Schmidt says:

    I would most like to try the gingerbread.

  6. andrea says:

    Im with you, I think cinnamon roll sounds the best!

  7. Cinnamon for sure, it would be excellent on Carrot cake! Yummo!

  8. Kristen says:

    Newman’s so cute!

    I’d like to try Peppermint Stick.

  9. Jackie says:

    I’d like to try White Chocolate Raspberry

  10. Serena Powell says:

    Pumpkin Spice

  11. White Chocolate Raspberry for me!

  12. Definitely white chocolate raspberry :)

  13. Marj M. says:

    I’d love to try the gingerbread.

  14. Meg Tucker says:

    I’d like to try the chocolate almond.

  15. Joyce Harrell says:

    I would love to try the gingerbread

  16. Beth says:

    Peppermint stick!

  17. Jennifer says:

    cotton candy blue!

  18. Heather Wone says:

    Pumpkin spice!

  19. Rachel says:

    Apple Pie; it sounds interesting.

  20. Ani says:

    I’d love to try the Peppermint Stick mix in.

  21. Maureen says:

    Peppermint stick

  22. Dena S. says:

    Leave a comment telling me what frosting mix-in flavor you would most like to try! peppermint stick

  23. amy v says:

    i’d love peppermint stick!

    annae07 at aol dot com

  24. Audra Weathers says:

    I think the gingerbread sounds good.

  25. Sherri G. - @WinneratLife says:

    It’s a toss up between Chocolate Almond, Mocha and White Chocolate Raspberry.

  26. Andrea Williams says:

    Definitely Mocha!

  27. TawndaM says:

    …the cinnamon roll mixin sounds like a must for the next time I make them.. Seems, no matter how I try… I just can’t get the glaze/frosting…

  28. Diana Stanhope says:

    I would like to try the mocha.

  29. Amanda J. says:

    White Chocolate Raspberry!

  30. I would like to try the peppermint stick

  31. Sonya Morris says:

    The pumpkin spice! Thanks!

  32. Jingle says:

    I would like to try the Pumpkin Spice!

  33. Colleen Maurina says:

    I would love to try their Caramel frosting mix-in flavor.

  34. stacey says:

    I’d love to try the cinnamon.

  35. gloria johnson says:

    i would like the gingerbread stir in

  36. Danette says:


  37. Jennifer Rote says:

    I want to try the Cinnamon Roll.

  38. Fawn H says:

    I think the Gingerbread sounds great

  39. Candice D. says:

    I would like to try Peppermint Stick.

  40. Shantel Davis says:

    Chocolate Almond mmmm!!

  41. Tamar says:

    I would definitely want to try cinammon roll

  42. Connie Lee says:

    I would like to try the Apple Pie mix in flavor

  43. Denise S says:

    Strawberry Shortcake

  44. debbie jackson says:

    gingerbread debbie jackson
    djackson1958 at hotmail dot com

  45. dan williams says:

    lots of good stuff in this giveaway

  46. latanya says:

    peppermint stick

  47. Dorothy Deakyne says:

    Peppermint Stick

  48. Daniel M says:

    gingerbread sounds good

  49. Janet says:

    cinnamon roll – these are neat lol thanks gahome2mom/gmail/com

  50. White Chocolate Raspberry

  51. mrsshukra says:


  52. C.j. says:

    Apple pie!

  53. June M. says:

    Probably the flavor I would like to try the most is the Caramel or the Orange Cream. This is making me really want to make some cupcakes right now.

  54. Kristi C says:

    I would love to try the White Chocolate Raspberry.

  55. Carly says:


  56. Terra Heck says:

    Apple Pie

  57. debbie says:

    I think the pumpkin spice sounds good.

  58. Tabitha P. says:

    peppermint stick

  59. Debra S says:

    white choc raspberry, hands down!!!

  60. Monique Rizzo says:

    Thanks for the chance.

  61. most want to try red velvet

  62. Misty Hurtado says:


  63. Ann Fantom says:

    I would like Duncan Hine’s Cherry Vanilla Frostings Creations.

  64. BETH HENK says:

    Apple sounds good to me too

  65. Brittany says:

    Pumpkin Spice! I’ve tried their Cotton Candy and Mocha! :)

  66. EMMA L HORTON says:


  67. natalie rose machowski says:

    id like to try the white chocolate raspberry

  68. Laura C says:

    I would like to mix it peppermint cimmamon roll icing on chocolate cupcakes.

  69. Sharon Kaminski says:

    would like to mocha

  70. jodie olson says:

    i would like to try the reeses muffin mix

  71. tracy davis says:


  72. Calli says:

    peppermint stick!

  73. ELIZABETH C. says:

    Definately Cinnamon roll. :-)

  74. Debbie E says:

    I would like to try White Chocolate Raspberry.

  75. Linda Anderson says:


  76. Louis says:

    the gingerbread frosting (goes great with seasonal treats)
    Thank you for hosting this giveaway

    pumuckler {at} gmail {dot} com

  77. Bonnie says:

    Pumpkin Spice. BIG fan of almost anything pumpkin!

  78. Jennifer Mae Hiles says:

    i would love to try the pumpkin spice!

  79. deb c says:

    I want to try the gingerbread

  80. Selinda says:

    I’d like to try the Peppermint Stick!

  81. Tari Lawson says:

    I would like to try the gingerbread.

  82. Heather H says:

    Cinnamon roll? My goodness that sounds amazing!

  83. Michelle says:

    Love to try Mocha

  84. Crystal says:

    I’d like to try the apple pie flavor.

  85. The Peppermint Stick sounds wonderful :)

    Thank you for this giveaway!

  86. Deb K says:

    White Chocolate Raspberry

  87. sheryl cullum says:

    Definitly the cinnamon it sounds so yummy

  88. I’d love to try gingerbread!

  89. Lori S says:

    Gingerbread sounds good.


  90. Linda Kish says:

    I would like to try the strawberry shortcake

    lkish77123 at gmail dot com

  91. Penny Snyder says:

    Peppermint Stick!! YUM!!~

  92. Patti Hess says:

    Like to try Pumpkin Spice

    pattifritz2000 at yahoo dot com
    thank you

  93. pu ye says:

    I would love to try the Strawberry Shortcake

  94. Becca says:

    Peppermint stick! :)

  95. Jeanine says:

    I’d like to try the Mocha

  96. Evelyn Goettner says:

    White Chocolate raspberry!

  97. Megan Parsons says:

    Pumpkin Spice

  98. Christina Viera says:

    What a fun prize!! I like the frosting add-ins!

  99. jacqueline says:

    stawberry shortcake sounds best!

  100. Crystal Sell says:

    Cinnamon roll!

  101. kyl neusch says:

    White Chocolate Raspberry sounds good

  102. amanda rice says:

    i think cinnamon bun !!!

  103. Cotton Candy!

    coriwestphal at msn dot com

  104. MaryR says:

    My daughter just tried the cherry vanilla and orange one and she loves them.

  105. Carolyn G says:

    The Gingerbread

  106. sandra davis says:

    i would like to try the gingerbread

  107. Anthony says:

    the Strawberry Shortcake

  108. Jennifer Young says:


  109. Elizabeth says:

    I would try the gingerbread frosting mix-in on a spice cupcake.

  110. FRANK S says:

    Mocha frosting mix-in flavor

  111. Lisa R says:

    cinnamon frosting on Carrot cake, delicious

    sibabe64 at ptd dot net

  112. Pauline M says:

    The white chocolate raspberry sounds great!

  113. Denise Welch says:

    Sweet giveaway i like the ginger bread

  114. Carol Phillips says:

    I would love to try to bake with the cinnamon roll flavor!!! Awesome job on the baking..they look delish!!!!

  115. Valerie Taylor Mabrey says:

    vmkids3 at msn dot com

  116. Erica C. says:

    Strawberry Shortcake sounds good.

  117. I would LOVE pumpkin Spice, but I haven’t found any of these in the stores in my area. I was a bit disappointed.

  118. Aimee Fontenot says:

    I would like to try Gingerbread!

  119. Gretchen Gerth says:

    I love the Mix-Ins, I am not a big fan of canned icing and usually make my own. They mix-ins work great in my homemade icing also. The Gingerbread mix will be my next one to try, a flavor nobody expects from frosting.

  120. laurie says:

    i would like to try the buble gum flavor

  121. Karen M says:

    I would love to try the seasonal Apple Pie mix-in. Thanks

  122. jennifer lane says:

    Peppermint Stick!!!

  123. Starletta Schipp says:


  124. Miz Vickik says:

    white chocolate raspberry!!

  125. Jessica says:

    I would like to try the cinnamon roll

  126. melissa k says:

    I’d like to try the gingerbread flavor.

  127. Christine says:

    White Chocolate Raspberry

  128. Tammy Hastings says:

    I would like to try the Strawberry Shortcake

  129. Cassandra McCann says:

    i like them all i think the carrot cake would be great

  130. Jessica M. says:

    I’d like to try: Pumpkin Spice- YUM!

  131. Gianna says:

    Strawberry Shortcake.

  132. Georgie Chaplin says:

    anything chochlate!!

  133. john mains says:

    cotton candy

  134. Stacey V says:

    Cinammon roll sounds amazing!!!

  135. israel y says:

    i want to try the gingerbread.

  136. KATHY DALTON says:

    white chocolate raspberry ….i love raspberry

  137. lena says:

    I would love to try the gingerbread mixin!

  138. Teresa Thompson says:

    White Chocolate Raspberry.

  139. Jeni Lutz says:

    peppermint stick is what I would like to try

  140. kelly g says:

    strawberry shortcake

  141. Annmarie W. says:

    I’d love to try the White Chocolate Raspberry flavor!

  142. Paula Tavernie says:

    Strawberry Shortcake!
    ptavernie at yahoo dot com

  143. sandra says:

    i want to try the gingerbread mix in

  144. Tara A. says:

    I’d like to try the gingerbread, too!

  145. Stacy says:

    Pumpkin Spice!

  146. Sara Wood says:


  147. Leslie L. Stanziani says:

    I want to try cotton candy.We had the mocha last night on my daughter’s birthday cupcakes and it was so good.

  148. Vikki Billings says:

    I would like to try the pumpkin spice…yum!

  149. nichol tone says:

    The carrot cake

  150. Stephanie O'Day says:

    Apple Pie!

  151. Deb E. says:

    I would like to try peppermint stick.

  152. Samantha Bunch says:

    I would like to try the Gingerbread.

  153. meme says:

    The peppermint stick sounds like it would be good on my homemade brownies

  154. Susan Smith says:

    The gingerbread frosting

  155. Jaque R. says:

    Peppermint stick…and Mocha. :-) thank you.

  156. Breanne says:


  157. Victoria says:

    I want to try the cinnamon roll

  158. Jennifer C says:

    I’d like to try the new gingerbread flavor.

  159. kelley roach says:

    i want to try the mocha

  160. Peggy Rydzewski says:

    The apple pie seems appealing

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