Softlips PURE Natural Line Review



softlips review and giveaway

With Summer right around the corner, it is a perfect time to stock up on tinted lip glosses and balms.  The sun can be harsh on lips – I like to keep my lips protected during the summer months, but don’t necessarily want to wear a bright or heavy lipstick.  Softlips has the perfect products for not only protecting lips,  but they have “barely there” colors/tints to give me that “light” and natural look that I love.  I received an assortment of Softlips products, and they couldn’t have come at a better time – it will be getting hot here shortly!

Soft Lips Review and Giveaway

The new Softlips PURE 100% Natural line includes lip glosses, tinted lip balms, lip butter, and lip polish.

Softlips® offers a complete line of lip care products with a perfect blend of style and function to keep lips soft, moisturized, beautiful and healthy. Known for its unique slim stick design, the brand has an array of flavored lip balms with SPF 20 and a new line of natural lip care products made with 100% natural ingredients – including a certified organic lip balm line. Softlips® now adds a touch of color, with tinted balms and light glosses that go with every skin tone.

The premium products couple 100% natural ingredients with light pleasant flavors and are available in several varieties – lip polish with a light coconut scent as well as lip butter, lip glosses and tinted balms, with a light vanilla-berry scent. All products are free from preservatives, phthalates, sulfates, parabens, mineral oil and gluten.

Softlips PURE 100% Natural Lip Gloss and Lip Tint provides hydrating SPF 15 for dry lips with zinc oxide and are available in three gorgeous shades (Coral Charm, Natural Honesty, and Shell Pink). The lip gloss provides natural glossy color with high shine (suggested retail price of $5.99) while the lip tint provides sheer tinted color (suggested retail price of $3.99). The perfect compliment to all skin tones.

The Softlips PURE 100% Natural Lip Butter is perfect for very dry lips since it provides hydrating SPF 15 protection with zinc oxide (suggested retail price of $5.99). Softlips PURE 100% Natural Lip Polish provides natural exfoliation for lips with organic coconut flakes and sugar and moisturizes the lips (suggested retail price of $5.99).

I have been sampling the different Softlips products for several days now, and I love each and every one.  My lips don’t dry out, and the colors stay on for a long time.  I really love that some of these products have SPF in them, as nothing is worse than lips that have been damaged by the sun.

I love the color selection too.  Whether I am feeling flirty and “pink”, or edgy and “bronze”, there is a tint to fit any mood or outfit I might be wearing on a particular day!

Softlips® PURE 100% Natural lip care products are available in the Naturals/Organic section at Target stores nationwide.  You can also enter to win below!

THE GIVEAWAY is now closed.
One winner received a set of the new Softlips PURE 100% Natural line!

way ends June 14th at 9:00 p.m. (PST).  One entry per household/IP address.

The opinions expressed herein are those of blog author only. I received product samples to facilitate this review/post. For further information, please refer to my Acknowledgment Policy.

Eighty MPH Mom blog


About Author

Jennifer Regan is the owner/editor-in-chief of Eighty MPH Mom, a family-friendly blog. She is active in Brand Ambassadorships and campaigns, and is active in social media, helping brands promote!


  1. That Organic Coconut and Sugar Lip Polish looks great! I'm definatly going to have to look for that in the store! I also like the Coconut Cream limited Edition Flavor! As you can tell I like coconut 🙂

    thanks for the chance into this giveaway!

  2. I signed up for the Softlips newsletter entry #1 thanks!


  3. purple squirrel on

    I know I like the vanilla lip balm, but I'd like to try the mint with a hint of vanilla~ and coconut cream, too! And that coconut and sugar lip polish looks interesting too!
    OK, so I might have a couple 2 or 3 favorites.. 😉

  4. I have tried the Pomegranate and love it. One I would like to try is the Coconut Cream. Sounds perfect for summer! Thanks for the review and giveaway!
    jackievillano at gmail dot com

  5. I usually stick with vanilla lip balm but I would love to try the vanilla berry lip butter

    lkish77123 at gmail dot com

  6. My favorite is the Seren tinted lip balm – but I love all of their limited edition flavors!
    Thank you for the giveaway 🙂

  7. I follow your blog publicly with google friend connect!
    Thank you for the giveaway 🙂

  8. My favorite is the Shell Pink Lip Gloss. Love SoftLips products! Thanks so much for this giveaway.

  9. My favorite type is Pomegranate lip balm. Mmm!

    thanks for the great giveaway! I love Softlips.

    krae991 at yahoo dot com

  10. marcia goss on
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  12. marcia goss on
  13. marcia goss on
  14. marcia goss on
  15. marcia goss on
  16. marcia goss on
  17. I love their Cherry! But, I really want to try out the Coconut Cream or the Acai Berry. Thanks for the chance. bekki1820cb at gmail

  18. GoldenOrchard on

    My favorite Softlips are their PURE 100% Organic Lip Balm Flavors especially Pomegranate and Acai Berry


  19. GoldenOrchard on

    Like Soft Lips on FB (C.J. Jennings) and commented on their wall


  20. Coconut is my current favorite flavor. I have been desperately wanting to try the chai tea flavor, but I cannot find it ANYWHERE!

    krtrumpet [at] aol [dot] com

  21. txgiggles45 on
  22. Coral charm would be my favorite color and chai tea sounds like a nice flavor
    cathyhorner at embarqmail dot com

  23. I haven't tried any of the products but I would LOVE to try their Coconut Cream lip balm or the organic Papaya lip balm…. Mmmmm!

    nrcurlett at shaw dot ca

  24. CindyWindy2003 on

    "I follow this blog publicly via google friend connect

  25. marcia goss on
  26. Ladytink_534 on

    My favorite item is the limited edition tinted lip balm in serene.

  27. I’d like to try the Peach Mango & Coconut Cream limited edition seasonal flavors lip balm w/SPF 30. So many neat flavors, neat site thanks.

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