5 Marketing Tactics to Get More Student Clients

Being young and quite open-minded, students are a great target audience. They easily pick up trends, engage in conversations, and strive to be proactive. All of these qualities greatly contribute to the promotion of your business. But there are also challenges to attracting this clientele.

For starters, students do not have a lot of disposable income to invest. And as easy as it is to attract their attention, it’s also easy to lose. In the world of 15-second content, it’s getting harder to make anyone listen for longer than a minute. Still, there are ways to secure student clients to be your loyal customers. Here are five tactics to incorporate to do that. 

Reach Out First

Students are quite active people. There are tons of student organizations, not to mention the whole department of student ambassadors. They can mention you on their social media platforms that already have an audience. So, even a mention in an Instagram story will help. Target organizations that have needs relevant to your business. A collab has to make sense.

For instance, if you want to advertise your product or service with the help of a dance team, it will be odd to ask for the promotion of stationery supplies. Of course, some services are needed by every student. Everyone needs a custom essays order once in a while or a food delivery. But if your business is more niche, look for the relevant representatives.     

Social Media Is a Must

If you want to reach students, you have to level up your social media game. Most of your target audience uses Tiktok, Instagram, Twitter, or all of the above. Make sure that you put enough content about your product or service to get your future customers clicking. At the very least they’ll talk about it and pass the word to interested customers.

Besides, social media is great for communicating with your audience quickly. Thus, you can post updates that will reach your customers efficiently. Plus, you can put up polls and questionnaires to ask customers’ opinions and get to know what they want to see.

Giveaways and Contests

As all young people do, students love some good old-fashioned competition. So, hosting a contest or a giveaway is a great tactic to attract new audiences. All you need to do is spread the word through social media and set up the rules. One of them should be participants subscribing to your social media platforms.

Thus, you’ll get more new people and keep the existing customers excited. Not to mention how much of an engagement you’ll create for your business. But keep your senses sharp to avoid scammers. So, you wouldn’t compromise your integrity. 

Free Trials

Free anything is a fool-proof strategy with students. You know that they do not have big disposable incomes. But you can use it to your advantage. A lot of businesses offer free trials for the first week or even a month. That allows customers to test the service before committing to it.

You can benefit greatly from this strategy. Students won’t be keen on paying money for a service they aren’t sure about. So, offering a first order to be free or a free trial for a subscription establishes trust between you and your clients.  

Targeted Discounts

Staying on the topic of small budgets, make sure that you can offer good discounts. Students are always on the lookout to save money. Devise a discount plan that targets students specifically. There can be a back-to-school discount that lasts for two weeks before the study year. And the percentage of the discount will grow closer toward the end of the sale. 

Or, it can be a 10% student discount per subscription to your service. Do not forget about rewarding customers’ loyalty. The assignment writing services make sure that a customer who constantly order assignment online gets great deals. Thus, by adopting this tactic you secure your customers coming back to you and a valid promise to future customers.  

Wrapping Up

And there you have it. To get students as your loyal customers reach out to student organizations for the promotion of your business. Work on your brand’s social media presence and engage with your audience. Host a giveaway or a contest to boost activity and conversation about your business. Consider a free trial strategy and targeted discounts to use low student income as an advantage for your business rather than an obstacle.