When it comes to looking at the business reputations and successes of the Kardashian family, it’s not exactly difficult to find some sound marketing and branding smarts amid this globally known family name that’s rife with influence, income, and business ideas.
But if you’re talking about what makes a true entrepreneur solidify their reputation for always knowing how to market an idea and change tracks before it becomes too stale and outdated, Kim represents the very pinnacle of what a modern business person should aspire to replicate.
When you consider what she’s accomplished over the last few decades, she has cultivated a powerful business path that’s full of smart decisions, reinventions, and a robust understanding of modern marketing principles.
Here are just a few reasons why she has slowly but surely become the most business-savvy member of the Kardashian clan.
She’s an innovative marketer
Many people who gain some small amount of fame may be content with just enjoying a few free endorsements or getting seen at the biggest celebrity galas. But Kim, who was already making waves in business before she shot to fame, saw these events as an opportunity to market her name whilst picking the business brains of many prestigious guests she rubbed shoulders with at conferences and parties.
As her name began to dominate tabloid headlines, she was already formulating big plans for her business empire, using this exposure as leverage to broker some wonderful partnerships and develop strong business relationships.
Kim is the Queen of Branding
From Kim Kardashian clothes to Kim Kardashian apps, pregnancies, and weddings, Kim knows how to brand an event or product, in a way that’s completely unique and unlike any other business person.
Through her Instagram posts and fashion shoots, she has presented the kind of aspirational branding that many women hope to achieve, whether that’s her figure, her bank balance, or her entrepreneurial drive to succeed and push through new barriers.
And just when it seems that things may get a little stale, she reinvents herself to stay on top. This form of immersive branding is an integral part of what makes her fan base so loyal and dedicated to following her into each new business venture.
Finding success beyond her billions
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Ironically, it seems like the business that propelled her into billionaire status is the same business that’s destined to solidify her status as one of the world’s most forward-thinking and creative entrepreneurs of all time.
Despite huge success in social media, beauty, television, fragrances, and even her very own branded apps, it seems that Kim’s branded SKIMS shapewear clothing line is what’s given her the greatest success, in more ways than just financial too!
The line, which caters to women of all shapes and sizes, and promotes a wonderful body-inclusive message, has combined all of Kardashian’s most influential and appealing qualities alongside her keen business mind, has taken a garment that was once deemed incredibly oppressive and restrictive for women, and liberated it, rebranding it as a celebration of what it means to be a woman, regardless of the size of your waist.
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