If you are not on the train of marketers who use instagram to generate leads, then you are missing out on a great deal. Anyway, it’s never too late to join the winning team.
The main goal of every business is to make profit. However, you need leads to make profits. It is therefore crucial that business owners like you take targeted steps to get as many leads as possible. And this is where Instagram comes in.
Instagram marketing is a tested and trusted strategy to generate leads for your business. A great deal of users follow at least one business account and therein lies your pot of gold.
8 Ways To Generate Leads Using Instagram
If you’ve ever considered harnessing Instagram as a lead generation tool, you’re on the right path. Here, we have outlined eight effective ways through which Instagram can help you generate leads even if you are a first-time entrepreneur.
1. Run Lead Generation Ads
View this post on Instagram
Image source: Instagram | @kikilletjewlry
One of the best and most effective ways to generate leads on Instagram is by running ads. Instagram first launched ads in 2013 and since then, lots of amazing updates have been made to make it more effective. Iganony is the best online platform where you can view instagram stories.
Instagram ads have the potential to reach millions of people and that’s not even all. While creating a campaign, you get to choose the goal you want the ad to achieve. Below are the different objectives:
-
Awareness:
-
Brand awareness
-
Reach
-
-
Consideration:
-
Traffic
-
Engagement
-
App Installs
-
Video Views
-
Lead Generation
-
Messages
-
-
Conversion:
-
Conversion
-
Catalogue sale
-
Store traffic
-
If you choose lead generation as the objective of your ad campaign, you’d be making a targeted effort toward attracting your desired customers. The lead ads are designed to assist brands obtain client information such as gender, phone numbers, email addresses, job titles etc.
With all this information, you will know your audience better and create well-targeted ads. This way, You’ll get more people subscribed to your email newsletter and give out more information about your products and services.
2. Work With An Influencer
Instagram influencers have the numbers, i.e the followers, likes, shares etc. They have an audience that trusts their judgment and looks up to them for their reviews. It’s why many brands are opting for influencer marketing today. In fact, 93% of business owners have used influencers in their marketing campaigns. And this strategy has proven as effective for lead generation.
Get an influencer to partner with you. Their followers will bank on their recommendations and click on your link, subscribe to your newsletter or purchase your product. When looking for a suitable Influencer to partner with, consider these tips:
- Choose an influencer in your industry or niche. Using an influencer in the food industry for a fashion brand is not such a great idea.
- Give out incentives through the influencer to further encourage new interest. Promo codes, discounts and giveaways are quite attractive offers.
- Don’t ignore the nano and micro-influencers, they engage more closely with their audience.
3. Pin Important Or Informative Posts
Image source: Instagram | @mahdiwood
Have you ever wished that an informative and important post of yours will remain at the top of your feed? Well, pinning your posts is a good way to ensure this .
On the 7th of June, 2022, Instagram released a new feature that allows users to pin up to 3 posts. You can pin your best product photos and reels to immediately impress visitors when they enter your page. This is also an interesting way to treat your visitors to some amazing offers once they land on your feed.
Pinning your videos or photos will also increase your Instagram views. On Instagram, more views usually translate into more engagements. Meanwhile, more engagement means more leads. Of course, you can simply buy instant views from Mega Famous If you’d like a much easier process of amassing genuine views.
Here’s how to pin posts:
- Open your Instagram app.
- Tap on the post you wish to pin.
- Tap on the three dots in the right-hand corner.
- Choose “Pin to your profile.”
4. Maximise ‘Link in bio’
Image source: Instagram | @nestle
Instagram lets you put only one link on your bio. This might be a bit frustrating but if you play your cards well, that link can get you many leads.
First, the links you use should directly lead people to whatever you are promoting. Preferably, your URL should be short so that it is easy to remember.
Also, use ‘link in bio’ tools line Linktree. Tools like this indirectly allow you to have more than one link on your profile. Also, always remind your audience in your feed post, stories or reels to check your link in the bio for more information.
5. Design A Killer Landing Page
It’s not enough that your link is in your bio. The landing page of your link should be attractive and very user friendly. You don’t want your visitors turning around after clicking on your link. The visuals should be on point. Plus, all the information your visitors require should be available on the site.
6. Include Profile Action Buttons
Image source: Instagram | @hopsandcurds
Action buttons let you take certain actions such as booking a ticket, making an order or signing up for something without leaving the Instagram app. These buttons connect your Instagram profile to some online services and will make it easier for your visitors to access your services.
If you’re looking to explore this option, here are the steps you should take:
- Launch your Instagram app
- Go to your profile, and tap “Edit Profile”.
- Tap on “Contact Options”.
- Choose “Add an action button”.
- Select the button and the provider you want to add.
- Add the URL for your business with the provider selected.
Note that you can only have one Action button on display at a time. And your account must be an Instagram business profile.
7. Set A Product Launch Reminder
Image source: Unsplash
Yay! Another way to promote your products and remind your audience about them is available. You simply make an Instagram feed post and include the “Add Reminder” feature. With this, a tiny bell icon will appear on the lower left side of your post. When your followers tap on the bell icon, they will see your product launch details. There’s also an option to receive notifications of reminders.
To further push awareness of your product launch, you can share feed posts with the reminder tag on your Instagram Stories.
Reminding your audience about your products could spark an interest or draw their attention and that is a lead.
Here’s how to add that reminder to your post:
- Create a new Instagram feed post.
- After typing in your caption and tagging, select “Add Reminder”.
- Type in the appropriate event information, e.g event title and start time.
- Tap “Done”.
Note that you can also set reminders for an Instagram Live or any other events.
8. Don’t Ignore Instagram Stories
Image source: Instagram | @skincare.ninja
Even though Instagram stories last for only 24 hours, they can turn things around for your business. More than 500 million Instagrammers view stories every day. Instagram stories are fun and attract users. So, use it to share information about your products, increase your sales and improve your finances.
Include GIFs and stickers to make it more interesting. You can also add your branded hashtags.
Long Story Short,
There’s much more to Instagram than photo and video sharing. And the app’s lead generation potential only proves this.
Make sure to top up your Instagram marketing game with lead generation ads. Also, work with influencers, curate your link in bio and use stories.
Don’t forget to pin important posts, set product launch reminders, include action buttons and make your landing page impressive.
Implement these eight tips consistently and you’ll generate the leads your business needs.
