We mothers are fierce creatures. For the majority of us, the moment we find out that we’re expecting, our life suddenly takes a wild turn toward being all about baby. We skip out on caffeine, unhealthy foods, and the glasses of wine with dinner. We do our best to get a good amount of exercise, to get a good amount of rest, to keep ourselves healthy and we promise keep baby healthy. We drive our cars slower, we pay more attention, we avoid “dangerous” things like theme park rides, we protect our bodies and promise to protect baby. Once the day comes that we are finally able to welcome our newest bundle of joy into the world, we only become more protective. We make new promises.
Between car seat safety when leaving the hospital to providing baby with the best food possible for each stage of life, every single day is lived with a promise to do right by our children. Parenting can be difficult and, despite our trying, we cannot protect our children from everything on our own. We entrust others to help us in that quest. After all, it takes a village to raise a child, right? We search for products that mesh well with our hopes for our children; healthy foods for a healthy lifestyle, organic materials for those comfy clothes and blankets. One thing that is often overlooked, however, is bath time. As simple as it may seem, unfortunately not all soaps and shampoos are the same. There are better options in terms of being healthier and safer for, both, you and baby. Don’t let your promises to baby fall short here.
I remember when our oldest was born and the nurse gave him his very first bath. He cried but she made a promise to me… that he’d be just fine. Perfect. In that moment, I found a bit of comfort. There was solace in the realization that he’d be a-okay and so would I. Our nurse continued to gently wash him with Johnson’s Baby bath products and handed him back to me for some snuggles. It was then that I promised him to be the best mom that I can be, always.
Over the years, word got around that the original formula wasn’t exactly as safe for baby as previously thought. The interwebs blew up with arguments, both, for and against the brand and many parents were at a loss for what to do. Safety concerns were brought up but, with each of us only having one voice many parents felt discouraged when standing up to such a huge company. But, again, we mothers are fierce creatures and with promises to our children on the line we made ourselves heard. Then, something amazing happened – they listened.
- Formaldehyde-releasing preservatives have been removed
- Traces of 1 & 4 dioxane have been reduced in all baby products
- Removed all parabens
The fact that Johnson’s Baby took the initiative to go forth with reformulating their products shows just how committed they are to our families. And just as we parents make promises to our children, Johnson’s Baby makes a promise to us. They’ve always stood by their products promising that they’re safe for use on even the gentlest new baby skin and, now, that couldn’t be truer.
We are always committed to listen to moms, and although our products have always been safe, we took a stand and changed our formulas to give you peace of mind.
With their Our Promise video, they took inspiration from a Japanese legend. In this legend, the folding of one thousand origami cranes results in a wish being granted and a promise fulfilled. This is an act of love. The inspiration from this legend brought together the entire team of Johnson’s Baby scientists and their own families. They then built and origami stork mobile symbolizing their promise to parents everywhere and the love and care they put into each of the Johnson’s Baby products. The storks were used in the video to represent the delivery of babies and the reformulating of these products was a labor of love.
Our products and policies will always evolve to reflect the latest science, new regulations and – just as importantly – your views and concerns.
For more information on Johnson’s Baby policies and timeline, visit SafetyAndCareCommitment.com.
I don’t know about you, but I am proud to see Johnson’s Baby take this stand. Since my own journey into parenthood began, I’ve made countless promises to my children but the very first one still holds true.
I promise to be the best mother that I can be for each of my kids.
And that, well, that started with Johnson’s Baby.
*Randi participated in this campaign on behalf of Johnson’s Baby by way of Johnson and Johnson Consumer Companies, Inc. and The Motherhood. She was provided with products to facilitate this post and was compensated for her time. All opinions are her own.
